Press Releases

Do you often fail to follow through when it comes to setting and achieving your goals? You could be focusing on the wrong thing. You are focused on the lag measure rather than the lead measure. So what are these measures? According to Claire Storm, a Co-Founder and Director at Airshot, they are performance metrics you can use to measure your goals and your success in achieving them. “These are not just the latest buzz

During the Covid-19 pandemic, there have been rare hot spots in an economy that went ice cold, with the rise of some companies and fall of others. But why have some businesses been successful in riding out the crisis while others were not? Heather Mostert, Co-Founder and Director of Airshot, says the organisation’s that quickly leveraged employee engagement and productivity through the real power of virtual connections are generally also the companies that weathered Lockdown

If sales are the engine of your business, sales incentives are the high-octane fuel needed to drive performance. This is an ever-popular, tried-and-true tool used to energise sales teams to sell more by qualifying for and winning great prizes. The incentive is a noun that describes an object or experience that can be earned by meeting certain criteria. The mechanic is quite simply being rewarded for hitting specific targets says Claire Storm, Co-founder and Director

Few teams in a company are as data-driven as a sales team. With the multitude of tools available, every activity is measured. From P&L, YTD, MTD, Market Share, Production, Returns, Growth (by person, team, region or division), more data is available than ever before. But does all this reporting drive and motivate salespeople? The answer in most cases is a resounding “No” says Claire Storm, Co-Founder and Director for Airshot, an innovative digital toolkit that

The information and communications technology (ICT) industry in South Africa is still largely male-dominated, with only 23% of jobs in the field held by women. But even though men still lead the field both in South Africa and internationally, there are a handful of women who are really disrupting the status quo and making their mark. Three such women are co-founders of Airshot; Samantha Staats, Claire Storm and ex-Miss South Africa, Heather Mostert. In 2017,